MARKETING STRATEGY (5)
0(0 Ratings)
Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
- MARKETING – DEMAND (1)
- MARKETING – SUPPLY (2)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
MARKETING MIX (P’s and C’s of MARKETING )
-
P – PRODUCT
00:00 -
P – PRICE
00:00 -
P – PROMOTION
00:00 -
P – PLACE
00:00 -
THE ROLE OF THE CONSUMER (THE 4 C’S’)
00:00 -
Relationship between 4 C’s and 4 P’s
00:00 -
Customer Solution and Product
00:00 -
Cost to the customer
00:00 -
Convenience to the customer
00:00 -
Communication with the customers
00:00
PRODUCT DIFFERENTIATION
-
PRODUCT DIFFERENTIATION
00:00 -
WAYS TO ACHIEVE PRODUCT DIFFERENTIATION
00:00 -
UNIQUE SELLING POINT/ UNIQUE SELLING PROPOSITION
00:00 -
FEW FAMOUS EXAMPLES OF USPS
00:00
THE PRODUCT LIFE CYCLE
-
THE PRODUCT LIFE CYCLE
00:00 -
STAGES OF THE PRODUCT LIFE CYCLE
00:00 -
PRODUCT DEVELOPMENT
00:00 -
FURTHER PRODUCT DEVELOPMENT
00:00 -
INTRODUCTION STAGE OF A PRODUCT LIFE CYCLE
00:00 -
INTRODUCTION STAGE OF A PRODUCT LIFE CYCLE : Promotion
00:00 -
PROFITABILITY DURING THE INTRODUCTION STAGE OF PRODUCT LIFE CYCLE
00:00 -
Mission, Vision, and Values
00:00 -
Mission, Vision, and Values
00:00 -
PRODUCT MATURITY STAGE
00:00 -
PRODUCT MATURITY STAGE
00:00 -
DECLINE STAGE
00:00 -
EXTENDING THE PRODUCT LIFE CYCLE
00:00 -
CHALLENGES OF THE DECLINE STAGE
00:00 -
CHALLENGES OF THE DECLINE STAGE
00:00 -
SUMMARY : PLC AND THE MARKETING MIX
00:00 -
USES AND LIMITATIONS OF PLC
00:00
NEW PRODUCT DEVELOPMENT
-
NEW PRODUCT DEVELOPMENT
00:00 -
NEW PRODUCT DEVELOPMENT
00:00 -
BENEFITS AND LIMITATIONS OF NEW PRODUCT DEVELOPMENT
00:00 -
LIMITATIONS
00:00 -
LIMITATIONS OF NEW PRODUCT DEVELOPMENT
00:00 -
EXTERNAL SOURCES
00:00 -
PRODUCT TESTING CAN RESULT IN A FAILED IDEA
00:00 -
PRODUCT ANALYSIS PORTFOLIO
00:00 -
BENEFITS OF PRODUCT PORTFOLIO ANALYSIS
00:00
Student Ratings & Reviews
No Review Yet
Free
Free access this course
-
LevelIntermediate
-
Total Enrolled1
-
Last UpdatedAugust 10, 2023
Hi, Welcome back!