MARKETING- BRANDING & PLANNING (8)
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Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
- MARKETING STRATEGY (5)
- MARKETING – DEMAND (1)
- MARKETING – SUPPLY (2)
- MARKETING STRATEGY – PROMOTION (6)
- MARKETING -PRICE (7)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
BRANDING
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BRANDING
00:00 -
BRAND LOYALTY
00:00 -
TYPES OF BRANDS: Family Brands
00:00 -
Retail Brands
00:00 -
Corporate Brands
00:00 -
Individual Brand
00:00 -
Individual Brand 2
00:00 -
BENEFITS OF BRANDING
00:00 -
REASONS FOR NOT BRANDING
00:00
PACKAGING
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THE ROLE OF PACKAGING IN PROMOTION
00:00 -
THE ROLE OF PACKAGING IN PROMOTION 2
00:00 -
THE ROLE OF PACKAGING IN PROMOTION 3
00:00 -
ATTRIBUTES OF A PACKAGE
00:00
INTERNET MARKETING (ONLINE MARKETING)
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ONLINE MARKETING
00:00 -
E-COMMERCE
00:00 -
BENEFITS OF INTERNET MARKETING
00:00 -
PROBLEMS OF INTERNET MARKETING
00:00 -
VIRAL MARKETING
00:00 -
VIRAL MARKETING 2
00:00
MARKET PLANNING
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MARKET PLANNING
00:00 -
Important questions when making a marketing plan
00:00 -
ELEMENTS OF A MARKETING PLAN: Purpose and Mission
00:00 -
Situational Analysis
00:00 -
Marketing objectives
00:00 -
Marketing Mix
00:00 -
Budget
00:00 -
Executive Summary
00:00 -
Elements of a marketing plan
00:00 -
Limitations of a marketing plan
00:00
RESEARCH AND DEVELOPMENT (R&D)
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RESEARCH AND DEVELOPMENT (R&D)
00:00 -
Benefits of R&B programs
00:00 -
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE
00:00 -
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 2
00:00 -
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 3
00:00 -
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 4
00:00 -
NEW PRODUCT DEVELOPMENT
00:00 -
NEW PRODUCT DEVELOPMENT 2
00:00 -
NEW PRODUCT DEVELOPMENT 3
00:00 -
STAGES IN THE PRODUCT DEVELOPMENT PROCESS
00:00 -
Generating ideas
00:00 -
Idea Screening
00:00 -
Idea Screening 2
00:00 -
Product Testing
00:00 -
Test marketing
00:00 -
Benefits of test marketing
00:00 -
Limitations of test marketing
00:00 -
Full-Scale Launch
00:00
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Free
Free access this course
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LevelIntermediate
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Total Enrolled1
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Last UpdatedAugust 7, 2023
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