MARKETING -PRICE (7)
0(0 Ratings)
Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
- MARKETING STRATEGY (5)
- MARKETING – DEMAND (1)
- MARKETING – SUPPLY (2)
- MARKETING STRATEGY – PROMOTION (6)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
INTRODUCTION
-
PRICE (PRICING STRATEGY)
00:00 -
PRICING OBJECTIVES
00:00 -
PRICING OBJECTIVES 2
00:00
PRICING POLICIES/STRATEGIES
-
Price Skimming
00:00 -
Advantages of Price Skimming
00:00 -
Disadvantages
00:00 -
Penetration Pricing
00:00 -
Advantages of Penetration Pricing
00:00 -
Disadvantages
00:00 -
Differentiated/ Discrimination Pricing
00:00 -
Differentiated/Discrimination Pricing 2
00:00 -
Promotional Pricing
00:00 -
Negotiable Pricing
00:00 -
Market Pricing-Prices
00:00 -
Premium Pricing
00:00 -
Cost-based pricing
00:00 -
Predatory Pricing
00:00 -
Psychological Pricing
00:00 -
Bait and hook pricing
00:00 -
Loss leader Pricing
00:00 -
Competitor based pricing
00:00 -
Competitor based pricing 2
00:00
FACTORS TO CONSIDER WHEN SETTING PRICES
-
FACTORS TO CONSIDER WHEN SETTING PRICES
00:00 -
FACTORS TO CONSIDER WHEN SETTING PRICES
00:00 -
FACTORS TO CONSIDER WHEN SETTING PRICES
00:00
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND
-
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND
00:00 -
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 2
00:00 -
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 3
00:00 -
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 4
00:00 -
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 5
00:00 -
Agents
00:00 -
Wholesalers
00:00 -
Functions of Wholesalers
00:00 -
Retailers
00:00
TYPES OF DISTRIBUTION CHANNELS
-
Zero-levelChannel/ Direct selling
00:00 -
FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL
00:00 -
Advantagesof zero-level channel/direct selling
00:00 -
Disadvantages of direct selling
00:00 -
One-level Channel
00:00 -
Advantages of One-level channel
00:00 -
Disadvantages of One-level channel
00:00 -
Two stage channel
00:00 -
Three stage channel
00:00
FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL
-
FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL
00:00 -
FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL 2
00:00
Student Ratings & Reviews
No Review Yet
Free
Free access this course
-
LevelIntermediate
-
Total Enrolled1
-
Last UpdatedAugust 7, 2023
Hi, Welcome back!