MARKETING-RESEARCH (11)

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Course Prerequisite(s)

Please note that this course has the following prerequisites which must be completed before it can be accessed
MARKETING STRATEGY (5)
MARKETING – DEMAND (1)
MARKETING – SUPPLY (2)
MARKETING STRATEGY – PROMOTION (6)
MARKETING -PRICE (7)
MARKETING- BRANDING & PLANNING (8)
MARKETING DEMAND 2 & SALES FORECASTING (9)

About Course

This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12

Course Curriculum

MARKET RESEARCH

LESSON OBJECTIVES

00:00
MARKETING RESEARCH

00:00
MARKETING RESEARCH 2

00:00
QUALITATIVE AND QUANTITATIVE INFORMATION

00:00
QUALITATIVE AND QUANTITATIVE INFORMATION 2

00:00
REASONS FOR CONDUCTING MARKET RESEARCH

00:00
To predict future changes in demand

00:00
To help in decision making

00:00
To gain a competitive edge

00:00
To explain patterns in sales of existing products and market trend

00:00

PRIMARY RESEARCH

TYPES OF MARKET RESEARCH : Primary Research

00:00
Characteristics of Primary Research

00:00
PRIMARY RESEARCH METHODS : Observation

00:00
Experimental Methods/ Test marketing

00:00
Survey Method

00:00
Quantitative research

00:00
QUESTIONS TO ASK WHEN USING SURVEYS

00:00
What to ask

00:00
How to ask

00:00
How accurate the result is

00:00
EXAMPLE OF A QUESTIONNAIRE: SHOPPING FOR SHOES

00:00
EXAMPLE OF A QUESTIONNAIRE: SHOPPING FOR SHOES 2

00:00
What is a sample

00:00
SAMPLING METHOD

00:00
TWO TYPES OF SAMPLING METHODS : Probability Samples

00:00
Non-Probability Samples

00:00
Random Sampling

00:00
Systematic Random Sampling

00:00
Stratified Random Sampling

00:00
Quota Sampling

00:00
Cluster Sampling

00:00
NON-PROBABILITY SAMPLING METHODS:Convenience Sampling

00:00
Snowball Sampling

00:00
Benefits of Snowball Sampling

00:00
Judgmental Sampling

00:00
FOCUS GROUPS

00:00
FOCUS GROUPS Limitations

00:00
CONSUMER PANELS

00:00
ADVANTAGES OF PRIMARY RESEARCH

00:00
ADVANTAGES OF PRIMARY RESEARCH 2

00:00
Disadvantages of primary research

00:00
Disadvantages of primary research

00:00

SECONDARY RESEARCH

SECONDARY RESEARCH

00:00
SECONDARY RESEARCH

00:00
SOURCES OF DATA FOR SECONDARY RESEARCH : Internal Sources

00:00
External Sources

00:00
ADVANTAGES OF SECONDARY RESEARCH

00:00
DISADVANTAGES OF SECONDARY RESEARCH

00:00
FACTORS AFFECTING CHOICE OF THE RESEARCH METHOD : Budget available

00:00
Accuracy required

00:00
How quickly the information is required

00:00
Accessibility to the old sample

00:00
COST EFFECTIVENESS OF MARKET RESEARCH

00:00
COST EFFECTIVENESS OF MARKET RESEARCH 2

00:00
COST EFFECTIVENESS OF MARKET RESEARCH 3

00:00
FACTORS TO CONSIDER WHEN DECIDING HOW MUCH TO SPEND ON MARKET RESEARCH

00:00
FACTORS TO CONSIDER WHEN DECIDING HOW MUCH TO SPEND ON MARKET RESEARCH 2

00:00
RELIABILITY OF DATA COLLECTION

00:00
RELIABILITY OF DATA COLLECTION

00:00

Student Ratings & Reviews

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A course by

DELC FOUNDATION

MARKETING-RESEARCH (11)

Course Prerequisite(s)

About Course

Course Curriculum

MARKET RESEARCH

LESSON OBJECTIVES

MARKETING RESEARCH

MARKETING RESEARCH 2

QUALITATIVE AND QUANTITATIVE INFORMATION

QUALITATIVE AND QUANTITATIVE INFORMATION 2

REASONS FOR CONDUCTING MARKET RESEARCH

To predict future changes in demand

To help in decision making

To gain a competitive edge

To explain patterns in sales of existing products and market trend

PRIMARY RESEARCH

TYPES OF MARKET RESEARCH : Primary Research

Characteristics of Primary Research

PRIMARY RESEARCH METHODS : Observation

Experimental Methods/ Test marketing

Survey Method

Quantitative research

QUESTIONS TO ASK WHEN USING SURVEYS

What to ask

How to ask

How accurate the result is

EXAMPLE OF A QUESTIONNAIRE: SHOPPING FOR SHOES

EXAMPLE OF A QUESTIONNAIRE: SHOPPING FOR SHOES 2

What is a sample

SAMPLING METHOD

TWO TYPES OF SAMPLING METHODS : Probability Samples

Non-Probability Samples

Random Sampling

Systematic Random Sampling

Stratified Random Sampling

Quota Sampling

Cluster Sampling

NON-PROBABILITY SAMPLING METHODS:Convenience Sampling

Snowball Sampling

Benefits of Snowball Sampling

Judgmental Sampling

FOCUS GROUPS

FOCUS GROUPS Limitations

CONSUMER PANELS

ADVANTAGES OF PRIMARY RESEARCH

ADVANTAGES OF PRIMARY RESEARCH 2

Disadvantages of primary research

Disadvantages of primary research

SECONDARY RESEARCH

SECONDARY RESEARCH

SECONDARY RESEARCH

SOURCES OF DATA FOR SECONDARY RESEARCH : Internal Sources

External Sources

ADVANTAGES OF SECONDARY RESEARCH

DISADVANTAGES OF SECONDARY RESEARCH

FACTORS AFFECTING CHOICE OF THE RESEARCH METHOD : Budget available

Accuracy required

How quickly the information is required

Accessibility to the old sample

COST EFFECTIVENESS OF MARKET RESEARCH

COST EFFECTIVENESS OF MARKET RESEARCH 2

COST EFFECTIVENESS OF MARKET RESEARCH 3

FACTORS TO CONSIDER WHEN DECIDING HOW MUCH TO SPEND ON MARKET RESEARCH

FACTORS TO CONSIDER WHEN DECIDING HOW MUCH TO SPEND ON MARKET RESEARCH 2

RELIABILITY OF DATA COLLECTION

RELIABILITY OF DATA COLLECTION

Student Ratings & Reviews

A course by

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