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MARKETING STRATEGY – PROMOTION (6)
Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
- MARKETING STRATEGY (5)
- MARKETING – DEMAND (1)
- MARKETING – SUPPLY (2)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
DEFINITION & OBJECTIVES
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PROMOTIONAL STRATEGY
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PROMOTIONAL STRATEGY
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PROMOTIONAL STRATEGY 3
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OBJECTIVES OF PROMOTION
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TYPES OF PROMOTION
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Above the line promotion
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Below the line promotion
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Below the line promotion
00:00 -
Elements of below the line promotion
00:00
PROMOTIONAL MIX
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ELEMENTS OF PROMOTION AL MIX
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Advertising
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Informative Advertising
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Competitive, advertising
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Collective or Generic Advertising (Collaborative)
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TYPES ADVERTISING MEDIA
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FACTORS INFLUENCING CHOICE OF MEDIA
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BENEFITS OF ADVERTISING
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PROBLEMS OF ADVERTISING
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SALES PROMOTIONS
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SALES PROMOTIONS 2
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TYPES OF SALES PROMOTION
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TYPES OF SALES PROMOTION 2
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PUBLIC RELATIONS OR PR
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PUBLIC RELATIONS OR PR 2
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What sets us apart?
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EXHIBITIONS AND TRADE FAIRS
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FACTORS TO CONSIDER WHEN CHOOSING A METHOD OF PROMOTION
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FACTORS TO CONSIDER WHEN CHOOSING A METHOD OF PROMOTION
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PROMOTIONAL ELASTICITY OF DEMAND
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ILLUSTRATION
00:00
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Free
Free access this course
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LevelIntermediate
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Total Enrolled1
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Last UpdatedAugust 7, 2023
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