MARKETING -PRICE (7)

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Course Prerequisite(s)

Please note that this course has the following prerequisites which must be completed before it can be accessed
MARKETING STRATEGY (5)
MARKETING – DEMAND (1)
MARKETING – SUPPLY (2)
MARKETING STRATEGY – PROMOTION (6)

About Course

This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12

Course Curriculum

INTRODUCTION

PRICE (PRICING STRATEGY)

00:00
PRICING OBJECTIVES

00:00
PRICING OBJECTIVES 2

00:00

PRICING POLICIES/STRATEGIES

Price Skimming

00:00
Advantages of Price Skimming

00:00
Disadvantages

00:00
Penetration Pricing

00:00
Advantages of Penetration Pricing

00:00
Disadvantages

00:00
Differentiated/ Discrimination Pricing

00:00
Differentiated/Discrimination Pricing 2

00:00
Promotional Pricing

00:00
Negotiable Pricing

00:00
Market Pricing-Prices

00:00
Premium Pricing

00:00
Cost-based pricing

00:00
Predatory Pricing

00:00
Psychological Pricing

00:00
Bait and hook pricing

00:00
Loss leader Pricing

00:00
Competitor based pricing

00:00
Competitor based pricing 2

00:00

FACTORS TO CONSIDER WHEN SETTING PRICES

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND

00:00
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 2

00:00
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 3

00:00
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 4

00:00
FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 5

00:00
Agents

00:00
Wholesalers

00:00
Functions of Wholesalers

00:00
Retailers

00:00

FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL

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Free

Free access this course

Level

Intermediate
Total Enrolled

1
Last Updated

August 7, 2023

A course by

DELC FOUNDATION

MARKETING -PRICE (7)

Course Prerequisite(s)

About Course

Course Curriculum

INTRODUCTION

PRICE (PRICING STRATEGY)

PRICING OBJECTIVES

PRICING OBJECTIVES 2

PRICING POLICIES/STRATEGIES

Price Skimming

Advantages of Price Skimming

Disadvantages

Penetration Pricing

Advantages of Penetration Pricing

Disadvantages

Differentiated/ Discrimination Pricing

Differentiated/Discrimination Pricing 2

Promotional Pricing

Negotiable Pricing

Market Pricing-Prices

Premium Pricing

Cost-based pricing

Predatory Pricing

Psychological Pricing

Bait and hook pricing

Loss leader Pricing

Competitor based pricing

Competitor based pricing 2

FACTORS TO CONSIDER WHEN SETTING PRICES

FACTORS TO CONSIDER WHEN SETTING PRICES

FACTORS TO CONSIDER WHEN SETTING PRICES

FACTORS TO CONSIDER WHEN SETTING PRICES

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 2

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 3

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 4

FACTORS THAT AFFECT PRICE ELASTICITY OF DEMAND 5

Agents

Wholesalers

Functions of Wholesalers

Retailers

TYPES OF DISTRIBUTION CHANNELS

Zero-levelChannel/ Direct selling

FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL

Advantagesof zero-level channel/direct selling

Disadvantages of direct selling

One-level Channel

Advantages of One-level channel

Disadvantages of One-level channel

Two stage channel

Three stage channel

FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL

FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL

FACTORS AFFECTING CHOICE OF DISTRIBUTION CHANNEL 2

Student Ratings & Reviews

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