MARKETING- BRANDING & PLANNING (8) - Delc Foundation

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MARKETING- BRANDING & PLANNING (8)

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Course Prerequisite(s)

Please note that this course has the following prerequisites which must be completed before it can be accessed
MARKETING STRATEGY (5)
MARKETING – DEMAND (1)
MARKETING – SUPPLY (2)
MARKETING STRATEGY – PROMOTION (6)
MARKETING -PRICE (7)

About Course

This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12

Course Curriculum

BRANDING

BRANDING

00:00
BRAND LOYALTY

00:00
TYPES OF BRANDS: Family Brands

00:00
Retail Brands

00:00
Corporate Brands

00:00
Individual Brand

00:00
Individual Brand 2

00:00
BENEFITS OF BRANDING

00:00
REASONS FOR NOT BRANDING

00:00

PACKAGING

INTERNET MARKETING (ONLINE MARKETING)

MARKET PLANNING

MARKET PLANNING

00:00
Important questions when making a marketing plan

00:00
ELEMENTS OF A MARKETING PLAN: Purpose and Mission

00:00
Situational Analysis

00:00
Marketing objectives

00:00
Marketing Mix

00:00
Budget

00:00
Executive Summary

00:00
Elements of a marketing plan

00:00
Limitations of a marketing plan

00:00

RESEARCH AND DEVELOPMENT (R&D)

RESEARCH AND DEVELOPMENT (R&D)

00:00
Benefits of R&B programs

00:00
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE

00:00
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 2

00:00
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 3

00:00
FACTORS INFLUENCING THE LEVEL OF R&D EXPENDITURE 4

00:00
NEW PRODUCT DEVELOPMENT

00:00
NEW PRODUCT DEVELOPMENT 2

00:00
NEW PRODUCT DEVELOPMENT 3

00:00
STAGES IN THE PRODUCT DEVELOPMENT PROCESS

00:00
Generating ideas

00:00
Idea Screening

00:00
Idea Screening 2

00:00
Product Testing

00:00
Test marketing

00:00
Benefits of test marketing

00:00
Limitations of test marketing

00:00
Full-Scale Launch

00:00

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Free

Free access this course

Level

Intermediate
Total Enrolled

1
Last Updated

August 7, 2023

A course by

DF

DELC FOUNDATION

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