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MARKETING DEMAND 2 & SALES FORECASTING (9)
Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
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MARKETING STRATEGY (5)
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MARKETING – DEMAND (1)
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MARKETING – SUPPLY (2)
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MARKETING STRATEGY – PROMOTION (6)
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MARKETING -PRICE (7)
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MARKETING- BRANDING & PLANNING (8)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
DEMAND
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DEFINITION
00:00 -
The Demand Curve
00:00 -
FACTORS INFLUENCING CHANGES IN DEMAND
00:00 -
Change in fashion and taste
00:00 -
Change in prices of Substitute goods
00:00 -
Change in price of Complementary goods
00:00 -
Advertising
00:00 -
Interest rates
00:00 -
ELASTICITY OF DEMAND
00:00 -
ELASTICITY OF DEMAND 2
00:00 -
Unitary Elasticity
00:00 -
FACTORS DETERMINING THE DEGREE OF ELASTICITY
00:00 -
FACTORS DETERMINING THE DEGREE OF ELASTICITY 2
00:00 -
IMPORTANCE OF PED : Elastic demand
00:00 -
Inelastic demand
00:00 -
INCOME ELASTICITY OF DEMAND (YED)
00:00 -
CROSS ELASTICITY OF DEMAND (XED)
00:00 -
PROMOTIONAL ELASTICITY OF DEMAND
00:00 -
PROMOTIONAL ELASTICITY OF DEMAND 2
00:00 -
THE OBJECTIVES OF PROMOTION
00:00 -
THE PROMOTIONAL MIX DEPENDS ON
00:00
SALES FORECASTING
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