MARKETING DEMAND 2 & SALES FORECASTING (9)
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Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
- MARKETING STRATEGY (5)
- MARKETING – DEMAND (1)
- MARKETING – SUPPLY (2)
- MARKETING STRATEGY – PROMOTION (6)
- MARKETING -PRICE (7)
- MARKETING- BRANDING & PLANNING (8)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
DEMAND
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DEFINITION
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The Demand Curve
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FACTORS INFLUENCING CHANGES IN DEMAND
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Change in fashion and taste
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Change in prices of Substitute goods
00:00 -
Change in price of Complementary goods
00:00 -
Advertising
00:00 -
Interest rates
00:00 -
ELASTICITY OF DEMAND
00:00 -
ELASTICITY OF DEMAND 2
00:00 -
Unitary Elasticity
00:00 -
FACTORS DETERMINING THE DEGREE OF ELASTICITY
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FACTORS DETERMINING THE DEGREE OF ELASTICITY 2
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IMPORTANCE OF PED : Elastic demand
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Inelastic demand
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INCOME ELASTICITY OF DEMAND (YED)
00:00 -
CROSS ELASTICITY OF DEMAND (XED)
00:00 -
PROMOTIONAL ELASTICITY OF DEMAND
00:00 -
PROMOTIONAL ELASTICITY OF DEMAND 2
00:00 -
THE OBJECTIVES OF PROMOTION
00:00 -
THE PROMOTIONAL MIX DEPENDS ON
00:00
SALES FORECASTING
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Importance of sales forecasting
00:00 -
METHODS OF FORECASTING SALES : Trend Analysis/ Time series Analysis
00:00 -
Moving Average Forecasting
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Calculating moving average for a four-quarter moving average
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CALCULATIONS
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GRAPH SHOWING TREND AND ORIGINAL VARIATIONS
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EVALUATION
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LIMITATIONS
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MORE LIMITATIONS
00:00
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Free
Free access this course
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LevelIntermediate
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Last UpdatedAugust 7, 2023
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