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MARKETING STRATEGY (5)
Course Prerequisite(s)
- Please note that this course has the following prerequisites which must be completed before it can be accessed
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MARKETING – DEMAND (1)
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MARKETING – SUPPLY (2)
About Course
This course is part of the MARKETING suites and certifications will be delivered at the end of MARKETING 12
Course Curriculum
MARKETING MIX (P’s and C’s of MARKETING )
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P – PRODUCT
00:00 -
P – PRICE
00:00 -
P – PROMOTION
00:00 -
P – PLACE
00:00 -
THE ROLE OF THE CONSUMER (THE 4 C’S’)
00:00 -
Relationship between 4 C’s and 4 P’s
00:00 -
Customer Solution and Product
00:00 -
Cost to the customer
00:00 -
Convenience to the customer
00:00 -
Communication with the customers
00:00
PRODUCT DIFFERENTIATION
THE PRODUCT LIFE CYCLE
NEW PRODUCT DEVELOPMENT
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